Gander Blog.
Insight and analysis for agencies building their GEO strategy.
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- Research · Insights The Gander Report: State of Generative Engine Optimization, Q4 2025 2025 represents a period of significant transition in search marketing. We interviewed twenty-two search professionals to understand how the industry is responding to AI search. This report captures their insights and thoughts.
- Insights · Content Design · White Papers The Illusion of Competition Between SEO and GEO The emerging divide between Search Engine Optimization (SEO) and Generative Engine Optimization (GEO), and why modern visibility requires both.
- Insights · Opinion GEO in 2026: 8 Trends Shaping Search Marketing Learn what is shaping AI search in 2026, and how to adapt your generative engine optimization strategy.
- Insights · Content Design A modern prompt engineering framework for every stage of the funnel A 70-year-old learning framework is the key to understanding what buyers ask AI and optimizing content for LLMs.
- Opinion · Insights Why Are Most Top-Down AI Initiatives Failing? Why do 95% of AI pilot projects fail? Despite the hype, most organizations stumble on the same preventable mistakes: unrealistic expectations, poor data management, siloed implementation, and treating AI as a one-size-fits-all solution.
- Insights · Foundations Choosing KPIs for Generative Engine Optimization Campaigns Learn how to choose KPIs for your next generative engine campaign. This is a foundational article, appropriate for teams who are just getting started with GEO campaigns.
- Insights Building a GEO Strategy for Podcasts & Publications Great content structure serves both people and AI. This guide walks you through the GEO principles needed to make your podcast or publication's website clear to your audience and indispensable to generative answer engines.
- Research · Foundations How do I get cited in ChatGPT? A Writer’s Guide to the GEO-16 Framework How can you increase the chances of your content being cited by AI? The GEO-16 framework suggests that AI prioritizes clear structure, structured data, and content freshness.
- Research How Students (Really) Use ChatGPT A study out of Rutgers University found students mainly use ChatGPT in five ways, including fixing misunderstandings. We review the study and implications for AI search.
- Foundations What is GEO? An In-Depth Look at Generative Engine Optimization Generative Engine Optimization (GEO) is changing how people get found online. Here’s why it matters in the age of AI search.
