Gander Blog - Opinion
Insight and analysis for agencies building their GEO strategy.
- Research · Opinion Dissecting Rand Fishkin’s AI Visibility Research Rand Fishkin called AI visibility tracking a boondoggle. His own research proved otherwise. We break down the methodology, the rhetoric, and what the data means
- Insights · Opinion GEO in 2026: 8 Trends Shaping Search Marketing Learn what is shaping AI search in 2026, and how to adapt your generative engine optimization strategy.
- Opinion · Insights Why Are Most Top-Down AI Initiatives Failing? Why do 95% of AI pilot projects fail? Despite the hype, most organizations stumble on the same preventable mistakes: unrealistic expectations, poor data management, siloed implementation, and treating AI as a one-size-fits-all solution.
