Gander Blog - Foundations
Insight and analysis for agencies building their GEO strategy.
- Insights · Foundations What Businesses Need to Know About Local Search Local search now extends far beyond Google Business Profile. Ben Duffy, Claudia Tomina and Ehab Aboud explain how reviews, directories, photos, third-party sources and AI search are changing what local businesses need to get right.
- Insights · Foundations Choosing KPIs for Generative Engine Optimization Campaigns Learn how to choose KPIs for your next generative engine campaign. This is a foundational article, appropriate for teams who are just getting started with GEO campaigns.
- Research · Foundations How do I get cited in ChatGPT? A Writer’s Guide to the GEO-16 Framework How can you increase the chances of your content being cited by AI? The GEO-16 framework suggests that AI prioritizes clear structure, structured data, and content freshness.
- Foundations What is GEO? An In-Depth Look at Generative Engine Optimization Generative Engine Optimization (GEO) is changing how people get found online. Here’s why it matters in the age of AI search.