Gander Blog - Research
Insight and analysis for agencies building their GEO strategy.
- Research The 1-Year Half-Life: How Content Freshness Drives Visibility in AI Search Content has a 1-year half-life in AI search. Each year of age cuts retrieval visibility by roughly 40-60%. Two-year-old content operates at 33% of current visibility. Three-year-old content is below 25%. We measured 194,077 unique sources across ChatGPT, Google AI Overviews, Gemini, and Perplexity.
- Research · Opinion Dissecting Rand Fishkin’s AI Visibility Research Rand Fishkin called AI visibility tracking a boondoggle. His own research proved otherwise. We break down the methodology, the rhetoric, and what the data means
- Research · Insights The Gander Report: State of Generative Engine Optimization, Q4 2025 2025 represents a period of significant transition in search marketing. We interviewed twenty-two search professionals to understand how the industry is responding to AI search. This report captures their insights and thoughts.
- Research · Foundations How do I get cited in ChatGPT? A Writer’s Guide to the GEO-16 Framework How can you increase the chances of your content being cited by AI? The GEO-16 framework suggests that AI prioritizes clear structure, structured data, and content freshness.
- Research How Students (Really) Use ChatGPT A study out of Rutgers University found students mainly use ChatGPT in five ways, including fixing misunderstandings. We review the study and implications for AI search.
