Your next cohort is asking ChatGPT where to apply.
Gander tracks what AI tells prospective students about your institution and its programs, then helps you fix inaccurate answers so more of the right students find you.
SCHEDULE A CONSULTTrusted by institutions like yours
Gander’s reports on Western Research Park’s visibility in AI search was highly valuable. It clearly identified what we needed to focus on and provided clear guidance on where to start. I found the Brand fidelity report clear and identified aspects I hadn’t considered where our brand wasn’t being accurately portrayed. The visibility and reputation reports also had easy to understand, but powerful insights into our rankings. Gander was easy to work with; I think we spent maybe 30 minutes on prep on our side. They handled all the heavy lifting, which is key as we have a small team focused on operating an innovation park. This type of easy to use report will help us fix our issues without having to go deep into AI and AI marketing.
Why colleges and universities use Gander
Rank higher. Represent your programs accurately. Spend less time doing it.
Optimizing for AI search will help grow your applicant pool. The challenge is taking it on without stretching your team further, and knowing where to begin. Gander was built for exactly that.
Find fix inaccurate answers
Pinpoint how accurately AI represents your institution and its programs. See where the answers fall short, which websites shape them, and how to correct the record.
Compare against rival schools
Get a detailed, side-by-side comparison of where you rank against rival schools. See who is recommended first, how often, and where you don’t appear.
Eliminate technical barriers
Schema gaps, bad code, and crawler issues stop AI engines from finding your content. Gander audits your site’s technical foundation and tells you exactly what to fix.
AI search value calculator
How much is AI search worth to your institution?
Prospective students now ask ChatGPT, Gemini and Google’s AI which schools to look at, and a third of them end up considering one they had never heard of. Enter three numbers to see what that is worth in one year’s intake.
Your institution
AI-introduced tuition, per intake year
About in this year’s intake were introduced to a school by AI. That is of the cohort, and of lifetime tuition that went wherever AI pointed.
- asked AI during their search ()
- were introduced to a school they had not considered ()
- in tuition per student over the program
How much of that came to you depends on whether AI names you. Gander tracks how often you appear, and how accurately, when students ask the questions that build their shortlist.
Robust insights and data, written in plain language
Creating reports is automated and simplified
Visibility, reputation, and trend reports in as few as two clicks- Benchmark any brand against its competitors
- Scheduled and delivered to your inbox automatically
Increased Productivity
Bring Gander’s data layer into your existing workflow.
You don’t want more software. You want the strategic insights required to make confident decisions, and you want them without the friction of leaving the environment where your actual thinking happens.
Bring Gander’s data layer into your existing workflow
Skip the learning curve of another interface. Connect to Claude or ChatGPT via MCP to access visibility and reputation data exactly where you’re most productive.
