Gander Blog - Ibraheem Azhar
Insight and analysis for agencies building their GEO strategy.
- Research · Experiment Persona Study: How Buyer Context Affects AI Answers Does telling an AI who you are change which brands it recommends? A buyer's values and affiliations cut national-chain picks from 59% to 23%. Age and gender did nothing.
- Research · Case Studies GLP-1 GEO Study: Brand Visibility in AI Search Engines vs. Google Organic Search Can a brand rank #1 on Google and still be invisible in AI search? We tracked one for six weeks. AI named its competitors 30 to 50 times each, and the brand itself twice.