Gander Blog - Mehrad Soltani
Insight and analysis for agencies building their GEO strategy.
- Research The 1-Year Half-Life: How Content Freshness Drives Visibility in AI Search Content has a 1-year half-life in AI search. Each year of age cuts retrieval visibility by roughly 40-60%. Two-year-old content operates at 33% of current visibility. Three-year-old content is below 25%. We measured 194,077 unique sources across ChatGPT, Google AI Overviews, Gemini, and Perplexity.
- Insights · Content Design · White Papers The Illusion of Competition Between SEO and GEO The emerging divide between Search Engine Optimization (SEO) and Generative Engine Optimization (GEO), and why modern visibility requires both.
