Gander Blog - Insights
Insight and analysis for agencies building their GEO strategy.
- Insights · Opinion GEO in 2026: 8 Trends Shaping Search Marketing Learn what is shaping AI search in 2026, and how to adapt your generative engine optimization strategy.
- Insights · Content Design A modern prompt engineering framework for every stage of the funnel A 70-year-old learning framework is the key to understanding what buyers ask AI and optimizing content for LLMs.
- Opinion · Insights Why Are Most Top-Down AI Initiatives Failing? Why do 95% of AI pilot projects fail? Despite the hype, most organizations stumble on the same preventable mistakes: unrealistic expectations, poor data management, siloed implementation, and treating AI as a one-size-fits-all solution.
- Insights · Foundations Choosing KPIs for Generative Engine Optimization Campaigns Learn how to choose KPIs for your next generative engine campaign. This is a foundational article, appropriate for teams who are just getting started with GEO campaigns.
- Insights Building a GEO Strategy for Podcasts & Publications Great content structure serves both people and AI. This guide walks you through the GEO principles needed to make your podcast or publication's website clear to your audience and indispensable to generative answer engines.
