The schema implementation guide for SEOs who don’t need the basics explained.

Organization, FAQPage, TechArticle, Product—you’ve probably implemented a few. But which properties actually strengthen brands for retrieval? And which ones are you leaving half-finished? We broke down 20 by function: core business, content, e-commerce, and specialized types. Each one with property tables and GEO impact notes.

A Berkeley study reported a 0.63 correlation between overall structured data use and inclusion in answer-engine responses. This means there’s a moderately strong positive relationship between sites that use structured data and sites that get cited in AI-generated answers.

—Excerpt from Schema Markup for GEO, section describing existing research

This free 32-page moves beyond basic definitions to provide a comprehensive review of the most impactful schema types and properties, explore advanced implementation techniques, and illustrate how a robust structured data strategy is essential for building a durable, authoritative brand entity in AI search.

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