Gander Blog - Foundations
Insight and analysis for agencies building their GEO strategy.
- Insights · Foundations Choosing KPIs for Generative Engine Optimization Campaigns Learn how to choose KPIs for your next generative engine campaign. This is a foundational article, appropriate for teams who are just getting started with GEO campaigns.
- Research · Foundations How do I get cited in ChatGPT? A Writer’s Guide to the GEO-16 Framework How can you increase the chances of your content being cited by AI? The GEO-16 framework suggests that AI prioritizes clear structure, structured data, and content freshness.
- Foundations What is GEO? An In-Depth Look at Generative Engine Optimization Generative Engine Optimization (GEO) is changing how people get found online. Here’s why it matters in the age of AI search.
