Why brands choose Gander over Profound.
Gander is the most accurate AI search analytics platform on the market, covering 98% of AI search traffic. Every plan, starting at $150/month, tracks ChatGPT, Gemini, Perplexity, and Google AI Overviews.
No upgrades required.
The accuracy comes from how Gander collects data. Most tools limit web searches to cut costs. Profound caps theirs at two (2), when the typical range is 4-6.
Gander doesn’t cap them at all, so you see what your customers see.
Integrated with
Boosts AI Visibility with Intuitive Ease
“I like that Gander provides the visibility we needed into AI search in an easy-to-use platform. It helps us create real ROI by increasing our AI search visibility. The competitor report is the feature we like the most, as it helps us track and benchmark effectively, particularly the visibility scores which are the most useful. More AI tools from Gander would be beneficial as the AI trend continues to grow and presents more challenges.”
– Nick H., co-founder, VisitorQueue
Feature comparison
Feature | Gander | Profound |
Accuracy | ✅ Unfiltered, unmodified responses; no cap for web search or fan-out queries | ⚠️ Limits web search to two (2) |
LLM coverage | ✅ All plans include ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI mode | ⚠️ ChatGPT on starter plan, enterprise required for others |
Prompts | ✅ 40 prompts, across 4 AI models starts at $150/month ✅ 200 prompts, across 4 AI models, $500/month ✅ 400 prompts, across 4 AI models, $1000/month | ✅ 50 prompts, ChaptGPT only, Starts at $99/month ⚠️ 100 prompts, across 3 AI models, $399/month ✅ More prompts and models available with enterprise |
Onboarding | ✅ Benchmark report runs prompts 6x, then daily | ⚠️ Daily prompts only |
Competitive benchmarking | ✅ Full competitor visibility, including citations, mentions, sources, and full responses. | ⚠️ Limited to project domains only |
Reporting | ✅ Client and leadership ready on all plans | ⚠️ From $399/month |
Optimization solutions | ✅ AI Search Console, Schema Auditor, Semantic Auditor, Accessibility Auditor, Insights Engine | ⚠️ Only helps draft content |
Security | ✅ SOC II + HIPAA compliant | ✅ SOC II + HIPAA compliant |
Best for | ✅ Small-to-mid sized in-house teams, agencies; government organizations | ✅ Enterprises who have a large budget and dedicated analysts on their team |
Increase your Revenue and Reach
Visibility scores don’t renew retainers. Showing what drove them does.
Gander’s client reports break down visibility by AI platform, track citation and mention frequency per prompt, identify the third-party sources each platform consulted, and compare performance against competitors. You can easily show clients what’s moved and what to target next.
Competitive Intelligence
Stop guessing why a competitor ranks in ChatGPT and your client doesn’t. Gander shows you the full response, the sources behind it, and the gaps you need to close.
Maximize your Digital PR
Stop spreading digital PR budget across publications that don’t influence AI answers. Gander shows you which sources are used, categorized by type, so every dollar goes where it counts.
More data, better decisions
ChatGPT and Google’s AI return the same brand recommendations less than 1% of the time (SparkToro, 2026). Gander runs every prompt 6x to build an accurate baseline. Profound only runs them once.
Fix What AI Can’t See
Profound only reviews your content. Gander audits the technical foundation underneath it, from schema markup to semantic structure to accessibility. If AI crawlers can’t read your site, no amount of great content will help.
Track Sources
See exactly which sources
are driving your AI visibility.
AI engines build answers from third-party sources. Knowing which sources drive your brand’s AI visibility tells you exactly where to spend your digital PR budget. Gander categorizes every source behind your AI responses and splits them into owned versus third-party. If 80% of your sources are third-party forums and you’re not active there, now you can optimize.
Easy Setup, Deep Trending & Visibility Insights That Boost PR
“Gander was really easy to setup. As someone with a technical background, I appreciated how much detail it provides, especially the trending and visibility data. We’ve been able to track sentiment and visibility across client campaigns, which the other tools I tried didn’t seem to handle well. Seeing the full responses, and the sources behind them, help my clients with their PR initiatives.”
– Jesse M., founder, Filter 5 Productions
Deliver insights your clients trust.
Gander's plans start at $150 per month with no hidden fees, providing complete access to the top four AI platforms from day one, and a 100% money-back guarantee.
Try for 14 days, risk free!